According to a recent Nielsen study, Hispanic American adults are avid radio listeners, as 97% of this population tunes in each week, and since 2011 the weekly national Hispanic radio audience has grown from 36.5 million to 40.4 million. In the last 15 years, the Hispanic... Read More

Latinos are quickly becoming a powerful economic force, so tailoring messaging to them should be a key marketing strategy for companies that want to reach this demographic. But simply developing a communications campaign directed at Latinos is not enough. To make a lasting impact... Read More

The Latino vote will be a hot commodity in the 2016 presidential election. Eligible Latino voters are growing at lightning speed and are increasingly well-educated, offering candidates millions of new votes that could sway the final count. In the 2012 cycle, there were 23.3... Read More

According to Nielsen’s third-quarter Total Audience Report, focused on media habits in different economic strata, people with higher-incomes tend to have more access to tech advancements at their collective fingertips, be it that trendy new tablet or a streaming service with a... Read More

The Wall Street Journal recently published a telling article about the world’s shrinking economy called “Population’s Flagging Growth Undermines Global Economy.” There are three big takeaways: 1. There will be a worldwide labor shortage within the next 50 years. 2. Life... Read More

According to Linkable Networks, in a study commissioned to Forrester Consulting to evaluate consumer preferences and pain points regarding in-store consumer packaged goods (CPG) couponing and identify target segments for card-linked offers, the vast majority of consumers use... Read More

As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on Christmas Eve by the industry’s ratings watchdog. While the statement from the Media Rating Council noted important... Read More

U.S. ad spending sank nearly 4% in the third quarter with outdoor, Spanish-language TV, radio and paid search showing growth — to $36 billion. Kantar Media says the quarter witnessed a 3.7% fall, with 16 of 22 different media types declining. The nine-month period —... Read More

The Internet Advertising Bureau (IAB) today reports that U.S. Q3 digital ad revenues reached $15 billion, marking an all-time quarterly high. The IAB Revenue Report, released with PwC, shows a 23% increase year-over-year. The latest numbers also represent a 5% increase from Q2,... Read More