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News

03
MAR
2016

Spanish Dominant (Speaking) Hispanics 18-49 Top Radio Listeners

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According to a recent Nielsen study, Hispanic American adults are avid radio listeners, as 97% of this population tunes in each week, and since 2011 the weekly national Hispanic radio audience has grown from 36.5 million to 40.4 million. In the last 15 years, the Hispanic...
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02
MAR
2016

CSR Campaigns Are A Powerful Tool In Latino Communications

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Latinos are quickly becoming a powerful economic force, so tailoring messaging to them should be a key marketing strategy for companies that want to reach this demographic. But simply developing a communications campaign directed at Latinos is not enough. To make a lasting impact...
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08
FEB
2016

Latino Vote Skews Younger And Is Growing Fast

The Latino vote will be a hot commodity in the 2016 presidential election. Eligible Latino voters are growing at lightning speed and are increasingly well-educated, offering candidates millions of new votes that could sway the final count. In the 2012 cycle, there were 23.3...
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12
JAN
2016

Lower Income Tech Users Use More Tech

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According to Nielsen’s third-quarter Total Audience Report, focused on media habits in different economic strata, people with higher-incomes tend to have more access to tech advancements at their collective fingertips, be it that trendy new tablet or a streaming service with a...
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07
JAN
2016

Are The Next Decades Of U.S. Growth Dependent On Multicultural Millennials And Gen Z?

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The Wall Street Journal recently published a telling article about the world’s shrinking economy called “Population’s Flagging Growth Undermines Global Economy.” There are three big takeaways: 1. There will be a worldwide labor shortage within the next 50 years. 2. Life...
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04
JAN
2016

Don’t Clip Coupons; Download Them

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According to Linkable Networks, in a study commissioned to Forrester Consulting to evaluate consumer preferences and pain points regarding in-store consumer packaged goods (CPG) couponing and identify target segments for card-linked offers, the vast majority of consumers use...
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29
DEC
2015

Nielsen Begins Modeling National Ratings, Will Remain Accredited Until ‘Reevaluated’ In Early 2016

As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on Christmas Eve by the industry’s ratings watchdog. While the statement from the Media Rating Council noted important...
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17
DEC
2015

U.S. Ad Spend Dips 4% In Q3

U.S. ad spending sank nearly 4% in the third quarter with outdoor, Spanish-language TV, radio and paid search showing growth — to $36 billion. Kantar Media says the quarter witnessed a 3.7% fall, with 16 of 22 different media types declining. The nine-month period —...
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11
DEC
2015

Q3 2015 Digital Ad Revenues Climb To $15 Billion, Marking All-Time Quarterly High

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The Internet Advertising Bureau (IAB) today reports that U.S. Q3 digital ad revenues reached $15 billion, marking an all-time quarterly high. The IAB Revenue Report, released with PwC, shows a 23% increase year-over-year. The latest numbers also represent a 5% increase from Q2,...
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