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10
DEC
2015

3 Business Lessons From Recent College Protests

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Business leaders need to pay attention to the series of student protests shaking up American college campuses. Last month, students at the University of Missouri protested racism on and off campus (and the school’s lack of response to it), and it led to the university president...
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03
DEC
2015

It’s Beginning To Look A Lot Like A Mobile Christmas

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Black Friday may have been a bust this year for brick-and-mortar stores, but mobile shopping remains a bright beacon for the holidays and email marketers. Mobile sales accounted for 26% of the record-breaking $3.07 billion spent on Cyber Monday this year, according to Adobe. The...
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01
DEC
2015

Black Friday Online Spending Surges; Store Sales Weaken

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People dove into the Black Friday fray with gusto this year, but mostly from the comfort of their own couches. ComScore reports that e-commerce sales jumped 9% on Thanksgiving Day to reach $1.1. billion and 10% on Black Friday to $1.7 billion. And the National Retail Federation...
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30
NOV
2015

Why Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home

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While most consumers have smartphones they use for shopping, most of the actual purchasing still happens in a physical store. Numerous studies have been pointing to this phenomenon for some time. Even though people can somewhat easily make a purchase from a mobile phone, they...
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27
NOV
2015

Paid Search Driving Less Black Friday Sales This Year, IBM Finds

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IBM released data Tuesday showing the type of search and campaigns that drove U.S. online shopping transactions Monday across mobile and desktop, as well as all search engines running on all browsers. Paid search drove 10.4% of all online sales Monday, down 13.2% from the...
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25
NOV
2015

How Affiliate Marketing Sidesteps Ad Blocking

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Affiliate marketing is when a publisher drives traffic to an ecommerce site in return for commission if those visitors take a specific action within a set time. Many times the traffic comes from publishers, and sometimes from Amazon, eBay and other marketplaces. A search or a...
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24
NOV
2015

Rio 2016: Vying for Marketing Gold During the Olympic Games

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No other event inspires, entertains and unites hundreds of millions of people around the globe like the Olympic Games; this athletic competition sustains us for a two-week period when 88 countries come together to display athletic prowess in the name of personal achievement,...
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23
NOV
2015

New Survey Shows Cord-Cutting Trend Down

According to research conducted by TDG in the first half of 2015, the percentage of adult broadband users moderately to highly likely to cancel their pay-TV service declined 20% between early 2014 and 2015. Countering recent suggestions of an increase in cord cutting, a new...
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20
NOV
2015

How To Measure The Impact Of Holiday Promos

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Bring on the jingles!  Every retail CMO kicked off 2015 by asking, “How do we trump the competition by offering the most unique and compelling holiday promotion this year?”  In fact, most retailers not only want to differentiate from competitors, but they also want to one-up...
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