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News

18
NOV
2015

Gambling On Fantasy Sports

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We have read recent headlines that focus on DraftKings and FanDuel’s legal troubles. The two prominent Daily Fantasy Sports (DFS) companies have had to deal with the scandal about employees winning big on their sites, and they have had to face legal wrangling of whether they are...
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17
NOV
2015

3 Levels Of Personalized Email Marketing

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Personalization has been proven to increase email marketing ROI, but the rate of improvement depends on the degree of personalization, according to preliminary findings from a recent VentureBeat Insights survey. Ninety-five percent of email marketers increase their open rates...
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23
SEP
2015

All that local radio has going for it

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When it comes to radio, it’s just different. People watch television. But they engage with radio. They connect. Radio is personal. People put stations’ bumper stickers on their cars: 93.3 WMMR, Philadelphia’s home of rock ‘n roll; KNAC Pure Rock 105.5. “Ever seen that for a...
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04
SEP
2015

Who Doesn’t Use The Internet?

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For many Americans, going online is an important way to connect with friends and family, shop, get news and search for information. Yet today, 15% of U.S. adults do not use the Internet, according to a new Pew Research Center analysis of survey data. The latest Pew Research...
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19
AUG
2015

Turn Influencers Into Brand Advocates

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Social media brand advocates can have a powerful influence on the purchase decisions of others, and predictive analytics software can provide the necessary data to help companies locate the right influencers, and craft engaging content that turns them into brand advocates....
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14
AUG
2015

Email Moves The Sales Needle

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According to “The Value of Multichannel Real-Time Segmentation” from The Relevancy Group, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data....
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16
JUN
2015

Pandora’s Programmatic Offering Expands To Mobile Display

Pandora on Tuesday announced it has made all of its smartphone and tablet display inventory available for programmatic buying. The move comes six months after the company began selling desktop display inventory programmatically, and three months since the company beganbeta...
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08
JUN
2015

Humanizing Optimization: The Need For Us To Get Involved

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Optimization. It’s a word marketers have become all too familiar with. Optimized spend, optimized creative, optimized landing page, optimized CTA, optimized everything. The proliferation of marketing automation platforms and tools has made optimization extremely easy. Today, we...
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01
MAY
2015

Web Ad Spending Growth Last Year Attributed To Mobile

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According to the Marketing Charts review, The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest Internet advertising revenue report covering Q4 and full-year 2014. The results remain generally consistent with the past couple of...
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