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28
APR
2015

Decrease Database Churn To Strengthen Marketing

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According to the Silverpop 2014 Email Marketing Metrics Benchmark Study, the poorest performing marketers saw an average opt-out rate of 0.5% per campaign. Though sounding negligible, it could add up to hundreds of thousands of subscribers in a year, making it difficult to...
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27
APR
2015

Bright Shiny Objects: Social Is Mobile, Mobile Is Social

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TV and mobile and social are not competitors, says Laurel Boyd, VP, group media director, Mediahub/Mullen, at the MediaPost Mobile Insider Summit this morning. “We need to approach this as one holistic experience,” Boyd says. And second screen is second nature (who...
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20
APR
2015

National TV Ads Weak In Q1, Digital Makes Big Gains

Although the first quarter of 2015 remains weak for national TV advertising, the last month of the period — March — showed some signs of life. Cable TV networks showed a 1% improvement in advertising revenues — including scatter and upfront revenues placed...
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08
APR
2015

Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA

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Yahoo has released a feature in Gemini allowing advertisers to target native and search mobile ads based on app activity on the smartphone built into audience groups. The Personas exist as part of Flurry, which tracks analytics within apps, such as use, audience and retention....
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02
APR
2015

Brands Capitalize On March Madness

As the NCAA Men’s Basketball tournament draws to a close with the upcoming Final Four games Saturday and championship game on Monday, marketing intelligence company Origami Logic is releasing its March Madness Marketing Engagement Report. Like the Oscars and the Super Bowl, March...
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26
MAR
2015

ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings

PHOENIX — In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary data management platform (DMP) enabling advertisers and agencies to plan and buy its programming based not on...
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19
MAR
2015

New Study: More Latinos Getting News From Internet; Hispanics Leading Way in Adopting Smartphones, Tablets

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The sight of more Latinos around the U.S. using smartphones and internet-capable devices to get their news of the day will be very common in the coming years, according to the latest studies. A new survey recently released by the Florida Atlantic University Business and Economics...
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16
MAR
2015

Seeing Red: Ads With Red Backgrounds Drive More Conversions

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The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with red backgrounds average 31% higher conversion rates across all platforms. “The...
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11
MAR
2015

Consumers Conflicted About Privacy Vs. Personalization

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While consumers are increasingly expecting — okay, maybe even demanding — personalized offers and promotions that are provided in real-time, there’s a problem. They are also increasingly resentful of marketers who try to get the information needed to create those offers. And...
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