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News

09
MAR
2015

Twentieth Television Offers New C1 Rating Guarantee

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TV syndication company Twentieth Television is offering a new guarantee rating spin for advertisers this coming upfront period, heading in the opposite direction of major TV networks: a C1 rating guarantee. “A C1 guarantee is an option for advertisers that Twentieth is willing to...
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21
JAN
2014

Could the FTC Go After Publishers for Carrying Deceptive Ads?

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Could the FTC Go After Publishers for Carrying Deceptive Ads? To what extent is media expected to interpret?| Ad Week | Katy Bachman After the Federal Trade Commission’s hammer came down earlier this month on deceptive weight-loss aids, settling with Sensa and others for a record...
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09
JAN
2014

The Top 7 Online Marketing Trends That Will Dominate 2014

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The Top 7 Online Marketing Trends That Will Dominate 2014 | Forbes | Jayson DeMers, Contributor The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward...
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31
DEC
2013

How Native Advertising Will Change in 2014

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Predictions from the front lines By Lucia Moses Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers. Brands and publishers created entire divisions to produce the...
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11
SEP
2013

5 Things Every Marketer Should Know About Mobile Commerce

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SOURCE: comSource By: Andrew Lipsman Despite the undeniable surge in adoption of smartphones and tablets over the past five years, until recently any talk of the impending tidal wave of mobile commerce (m-commerce) has mostly been overstated. As we often see with forecasts about...
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08
AUG
2013

Hispanics with Teens at Home Are Open to Mobile Advertising

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SOURCE:  Scarborough Hispanic Multi-Market Study, Release 2, 2012-Scarborough/GfK MRI Attitudinal Insights Data. – See more Hispanics with teens, ages 12-17, in the household are more likely to be open to receiving advertising on their mobile phone than other Hispanics,...
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12
JUN
2013

One-Third of Americans Now Own Tablets

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Article by: Lucia Moses – Senior Editor (Data & Publishing) for Adweek. Tablet computers are no longer a niche market. More than one third of Americans own tablets such as the iPad, Samsung Galaxy or Kindle Fire, according to new Pew Internet research. Pew has a nice...
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31
MAY
2013

Consumers fine with promos-for-freebies exchange

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by Christopher Heine | http://www.adweek.com/news/technology/67-smartphone-owners-would-rather-see-ads-pay-premium-content-149686 Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study...
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06
MAY
2013

This Is Why Advertisers Need to Get Serious About Video

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Embrace new formats By Randall Rothenberg We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high demand for premium, original content, this second...
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