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17
APR
2013

Starbucks WiFi Gets Even More Ad-Supported Via Boingo Wireless

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Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal and suck all the bandwidth, free WiFi is great. People can get online for free while on the go, and businesses get folks to hang...
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26
MAR
2013

More Than Half of Americans 12+ Now Own a Smartphone

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Smartphone ownership, led by Android devices and the iPhone, now reaches 53% of Americans 12+, up from 44% in 2012. Among those aged 18-34, three in four now own a smartphone, compared to two in three among this age group one year ago. This and other important insights about...
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18
JAN
2013

Apple’s Music Tech Firm Looks to Push Into TV Ads

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Given then the meteoric growth of second-screen TV viewing, coupled with the excitement surrounding Web-connected TV, advertisers are drooling over the possibilities of advanced TV advertising. Of course, so was Google, Microsoft, and pretty much everyone who was ever involved in...
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08
JAN
2013

Spanish Ad Effectiveness Research

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Studies carried out in 1994, 2000, and 2006 by the Roslow Research Group indicate that advertising to Hispanics in Spanish, regardless of their dominant language or level of bilingualism, is significantly more effective in three critically important areas than advertising to them...
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