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16
JAN
2017

Three Costly Mobile Advertising Habits to Shake in 2017

Mobile advertising owes a lot to traditional and digital media: best practices for TV, radio and particularly desktop ads helped shape what it is today. But as more media consumption shifts to mobile, and as engagement remains elusive, it’s time to take a critical look at...
22
DEC
2016

How digital marketing helped Donald Trump win.

(Note: WideNet is a non-partisan company and takes no official stance on political elections. This blog is an objective look at how data and digital marketing helped the Trump campaign win the 2016 election. It is not meant to endorse, support, or promote the agenda, policies,...
02
DEC
2016

What the IAB Wants Ad Buyers to Know About Digital Audio

When was the last time you listened to an internet radio station or a podcast? If you said “recently,” then chances are you’re an 18- to 34-year-old smartphone streamer, at least according to the Interactive Advertising Bureau’s new Digital Audio...
04
NOV
2016

Why Marketers Must Move Beyond ‘Branded Content’ and Create Entertainment

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality. Hollywood is responsible for today’s best adverts and...
20
SEP
2016

Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers Arby’s, KFC and Taco Bell appeal to millennials

When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts. Having seen the steady rise of fast-casual competitors like Shake Shack and Paner...
08
SEP
2016

How Do You Spell Millennials? P-I-Z-Z-A

While millennials are known to be one of the driving forces behind the shift toward cleaner ingredients in processed foods and more organic and natural food options, they’re also growing another key food segment: Pizza. While Americans’ love for pizza is nothing new, we consume...
29
AUG
2016

Nielsen Has Increased Its U.S. TV Homes Estimate for the First Time in 2 Years 2 million more households will have TV access

Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according to Nielsen. The company announced today that it estimates there will be 118.4 million TV homes in the U.S. for...
28
APR
2016

As a PR practitioner, I often participate in planning meetings where brands discuss their Hispanic marketing plans and target audience. The group is often comprised of adults 25 – 44 who are bilingual and bicultural, reside in the Sun Belt states, are tech-savvy and earn an...
12
APR
2016

To Reach The Digital Hispanic Today, You Need A Variety Of Content And Voices

It surprises me how often clients believe that marketing strategies to the reach the Hispanic consumer should be exclusively in Spanish or distributed on Spanish-language media outlets. They seem to be unaware that more than 60% of growth in the Hispanic market comes from U.S....
03
MAR
2016

Spanish Dominant (Speaking) Hispanics 18-49 Top Radio Listeners

According to a recent Nielsen study, Hispanic American adults are avid radio listeners, as 97% of this population tunes in each week, and since 2011 the weekly national Hispanic radio audience has grown from 36.5 million to 40.4 million. In the last 15 years, the Hispanic...