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02
MAR
2016

CSR Campaigns Are A Powerful Tool In Latino Communications

Latinos are quickly becoming a powerful economic force, so tailoring messaging to them should be a key marketing strategy for companies that want to reach this demographic. But simply developing a communications campaign directed at Latinos is not enough. To make a lasting impact...
08
FEB
2016

Latino Vote Skews Younger And Is Growing Fast

The Latino vote will be a hot commodity in the 2016 presidential election. Eligible Latino voters are growing at lightning speed and are increasingly well-educated, offering candidates millions of new votes that could sway the final count. In the 2012 cycle, there were 23.3...
12
JAN
2016

Lower Income Tech Users Use More Tech

According to Nielsen’s third-quarter Total Audience Report, focused on media habits in different economic strata, people with higher-incomes tend to have more access to tech advancements at their collective fingertips, be it that trendy new tablet or a streaming service with a...
07
JAN
2016

Are The Next Decades Of U.S. Growth Dependent On Multicultural Millennials And Gen Z?

The Wall Street Journal recently published a telling article about the world’s shrinking economy called “Population’s Flagging Growth Undermines Global Economy.” There are three big takeaways: 1. There will be a worldwide labor shortage within the next 50 years. 2. Life...
04
JAN
2016

Don’t Clip Coupons; Download Them

According to Linkable Networks, in a study commissioned to Forrester Consulting to evaluate consumer preferences and pain points regarding in-store consumer packaged goods (CPG) couponing and identify target segments for card-linked offers, the vast majority of consumers use...
29
DEC
2015

Nielsen Begins Modeling National Ratings, Will Remain Accredited Until ‘Reevaluated’ In Early 2016

As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on Christmas Eve by the industry’s ratings watchdog. While the statement from the Media Rating Council noted important...
17
DEC
2015

U.S. Ad Spend Dips 4% In Q3

U.S. ad spending sank nearly 4% in the third quarter with outdoor, Spanish-language TV, radio and paid search showing growth — to $36 billion. Kantar Media says the quarter witnessed a 3.7% fall, with 16 of 22 different media types declining. The nine-month period —...
11
DEC
2015

Q3 2015 Digital Ad Revenues Climb To $15 Billion, Marking All-Time Quarterly High

The Internet Advertising Bureau (IAB) today reports that U.S. Q3 digital ad revenues reached $15 billion, marking an all-time quarterly high. The IAB Revenue Report, released with PwC, shows a 23% increase year-over-year. The latest numbers also represent a 5% increase from Q2,...
10
DEC
2015

3 Business Lessons From Recent College Protests

Business leaders need to pay attention to the series of student protests shaking up American college campuses. Last month, students at the University of Missouri protested racism on and off campus (and the school’s lack of response to it), and it led to the university president...
03
DEC
2015

It’s Beginning To Look A Lot Like A Mobile Christmas

Black Friday may have been a bust this year for brick-and-mortar stores, but mobile shopping remains a bright beacon for the holidays and email marketers. Mobile sales accounted for 26% of the record-breaking $3.07 billion spent on Cyber Monday this year, according to Adobe. The...