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01
DEC
2015

Black Friday Online Spending Surges; Store Sales Weaken

People dove into the Black Friday fray with gusto this year, but mostly from the comfort of their own couches. ComScore reports that e-commerce sales jumped 9% on Thanksgiving Day to reach $1.1. billion and 10% on Black Friday to $1.7 billion. And the National Retail Federation...
30
NOV
2015

Why Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home

While most consumers have smartphones they use for shopping, most of the actual purchasing still happens in a physical store. Numerous studies have been pointing to this phenomenon for some time. Even though people can somewhat easily make a purchase from a mobile phone, they...
27
NOV
2015

Paid Search Driving Less Black Friday Sales This Year, IBM Finds

IBM released data Tuesday showing the type of search and campaigns that drove U.S. online shopping transactions Monday across mobile and desktop, as well as all search engines running on all browsers. Paid search drove 10.4% of all online sales Monday, down 13.2% from the...
25
NOV
2015

How Affiliate Marketing Sidesteps Ad Blocking

Affiliate marketing is when a publisher drives traffic to an ecommerce site in return for commission if those visitors take a specific action within a set time. Many times the traffic comes from publishers, and sometimes from Amazon, eBay and other marketplaces. A search or a...
24
NOV
2015

Rio 2016: Vying for Marketing Gold During the Olympic Games

No other event inspires, entertains and unites hundreds of millions of people around the globe like the Olympic Games; this athletic competition sustains us for a two-week period when 88 countries come together to display athletic prowess in the name of personal achievement,...
23
NOV
2015

New Survey Shows Cord-Cutting Trend Down

According to research conducted by TDG in the first half of 2015, the percentage of adult broadband users moderately to highly likely to cancel their pay-TV service declined 20% between early 2014 and 2015. Countering recent suggestions of an increase in cord cutting, a new...
20
NOV
2015

How To Measure The Impact Of Holiday Promos

Bring on the jingles!  Every retail CMO kicked off 2015 by asking, “How do we trump the competition by offering the most unique and compelling holiday promotion this year?”  In fact, most retailers not only want to differentiate from competitors, but they also want to one-up...
18
NOV
2015

Gambling On Fantasy Sports

We have read recent headlines that focus on DraftKings and FanDuel’s legal troubles. The two prominent Daily Fantasy Sports (DFS) companies have had to deal with the scandal about employees winning big on their sites, and they have had to face legal wrangling of whether they are...
17
NOV
2015

3 Levels Of Personalized Email Marketing

Personalization has been proven to increase email marketing ROI, but the rate of improvement depends on the degree of personalization, according to preliminary findings from a recent VentureBeat Insights survey. Ninety-five percent of email marketers increase their open rates...
23
SEP
2015

All that local radio has going for it

When it comes to radio, it’s just different. People watch television. But they engage with radio. They connect. Radio is personal. People put stations’ bumper stickers on their cars: 93.3 WMMR, Philadelphia’s home of rock ‘n roll; KNAC Pure Rock 105.5. “Ever seen that for a...