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04
SEP
2015

Who Doesn’t Use The Internet?

For many Americans, going online is an important way to connect with friends and family, shop, get news and search for information. Yet today, 15% of U.S. adults do not use the Internet, according to a new Pew Research Center analysis of survey data. The latest Pew Research...
19
AUG
2015

Turn Influencers Into Brand Advocates

Social media brand advocates can have a powerful influence on the purchase decisions of others, and predictive analytics software can provide the necessary data to help companies locate the right influencers, and craft engaging content that turns them into brand advocates....
14
AUG
2015

Email Moves The Sales Needle

According to “The Value of Multichannel Real-Time Segmentation” from The Relevancy Group, marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time data....
16
JUN
2015

Pandora’s Programmatic Offering Expands To Mobile Display

Pandora on Tuesday announced it has made all of its smartphone and tablet display inventory available for programmatic buying. The move comes six months after the company began selling desktop display inventory programmatically, and three months since the company beganbeta...
08
JUN
2015

Humanizing Optimization: The Need For Us To Get Involved

Optimization. It’s a word marketers have become all too familiar with. Optimized spend, optimized creative, optimized landing page, optimized CTA, optimized everything. The proliferation of marketing automation platforms and tools has made optimization extremely easy. Today, we...
01
MAY
2015

Web Ad Spending Growth Last Year Attributed To Mobile

According to the Marketing Charts review, The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest Internet advertising revenue report covering Q4 and full-year 2014. The results remain generally consistent with the past couple of...
28
APR
2015

Decrease Database Churn To Strengthen Marketing

According to the Silverpop 2014 Email Marketing Metrics Benchmark Study, the poorest performing marketers saw an average opt-out rate of 0.5% per campaign. Though sounding negligible, it could add up to hundreds of thousands of subscribers in a year, making it difficult to...
27
APR
2015

Bright Shiny Objects: Social Is Mobile, Mobile Is Social

TV and mobile and social are not competitors, says Laurel Boyd, VP, group media director, Mediahub/Mullen, at the MediaPost Mobile Insider Summit this morning. “We need to approach this as one holistic experience,” Boyd says. And second screen is second nature (who...
20
APR
2015

National TV Ads Weak In Q1, Digital Makes Big Gains

Although the first quarter of 2015 remains weak for national TV advertising, the last month of the period — March — showed some signs of life. Cable TV networks showed a 1% improvement in advertising revenues — including scatter and upfront revenues placed...
08
APR
2015

Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA

Yahoo has released a feature in Gemini allowing advertisers to target native and search mobile ads based on app activity on the smartphone built into audience groups. The Personas exist as part of Flurry, which tracks analytics within apps, such as use, audience and retention....