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02
APR
2015

Brands Capitalize On March Madness

As the NCAA Men’s Basketball tournament draws to a close with the upcoming Final Four games Saturday and championship game on Monday, marketing intelligence company Origami Logic is releasing its March Madness Marketing Engagement Report. Like the Oscars and the Super Bowl, March...
26
MAR
2015

ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings

PHOENIX — In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary data management platform (DMP) enabling advertisers and agencies to plan and buy its programming based not on...
19
MAR
2015

New Study: More Latinos Getting News From Internet; Hispanics Leading Way in Adopting Smartphones, Tablets

The sight of more Latinos around the U.S. using smartphones and internet-capable devices to get their news of the day will be very common in the coming years, according to the latest studies. A new survey recently released by the Florida Atlantic University Business and Economics...
16
MAR
2015

Seeing Red: Ads With Red Backgrounds Drive More Conversions

The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with red backgrounds average 31% higher conversion rates across all platforms. “The...
11
MAR
2015

Consumers Conflicted About Privacy Vs. Personalization

While consumers are increasingly expecting — okay, maybe even demanding — personalized offers and promotions that are provided in real-time, there’s a problem. They are also increasingly resentful of marketers who try to get the information needed to create those offers. And...
09
MAR
2015

Twentieth Television Offers New C1 Rating Guarantee

TV syndication company Twentieth Television is offering a new guarantee rating spin for advertisers this coming upfront period, heading in the opposite direction of major TV networks: a C1 rating guarantee. “A C1 guarantee is an option for advertisers that Twentieth is willing to...