Key stat: 53% of US holiday season digital sales will come from mobile this year, per Adobe Analytics data. That marks the second consecutive year mobile has accounted for more than half of holiday sales.
Beyond the chart:
- Our forecast shows a similar trend, with 52.7% of the $266.89 billion we project in US retail ecommerce holiday sales coming from mobile this year.
- Mcommerce is more common during the holiday season. During the full year, we project 44.6% of US ecommerce sales coming from mobile.
